ANALISIS PENGARUH AKTIVITAS DUTA BACA DALAM MENINGKATKAN CITRA PERPUSTAKAAN UNIVERSITAS ISLAM NEGERI SUMATERA UTARA
DOI:
https://doi.org/10.26418/jipka.v3i2.78935Abstract
Abstrak
Penelitian ini bertujuan untuk meganalisis pengaruh kontribusi dari duta baca sebagai Brand Ambassador perpustakaan terhadap peningkatan citra perpustakaan. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan 100 reponden sebagai sampel. Pengumpulan data dalam penelitian ini dilakukan melalui kuesioner. Analisis data menggunakan teknik analisis statistik deskriptif dan regresi linier sederhana dengan bantuan perangkat lunask SPSS 23. Hasil uji t menunjukkan bahwa nilai t hitung variabel duta baca lebih besar dari nilai t tabel dengan tingkat signifikansi dibawah 0,05 (0,000). Hal ini menunjukkan adanya pengaruh positif dan signifikan antara duta baca dan citra perpustakaan. Berdasarkan hasil uji koefisien determinasi (R2) persentasi kontribusi duta baca terhadap peningkatan citra perpustakaan UINSU Medan sebesar 80,3% sementara 19,7% sisanya dipengaruhi oleh variabel independen lain yang tidak dibahas dalam penelitian ini.
Kata Kunci: Duta baca perpustakaan, Citra perpustakaan, Perpustakaan UINSU
Abstract
This study aimed to analyze the effect of reading ambassadors"™ contributions as library brand ambassadors on improving library image. The research method used was descriptive quantitative with 100 respondents as the sample. The data collection in this study was completed using questionnaires. Data analysis was performed using descriptive statistical techniques and simple linear regression with the help of SPSS 23 software. The t test results show that the t value of the reading ambassador variable is greater than the t table value with a significance level below 0.05 (0.000). This shows that there is a positive and significant relationship between reading ambassadors and library images. Based on the results of the coefficient of determination (R2) test, the percentage contribution of reading ambassadors to improving the image of the UINSU Medan library was 80.3%, while the remaining 19.7% was influenced by other independent variables that were not discussed in this study.
Keywords: Library Reading Ambassadors, Library image, UINSU Library
References
Asdam, B. (2015). Minat baca dan promosi perpustakaan sebagai sarana mendekatkan masyarakat pada perpustakaan. XIV(1), 32–37.
Nadafia, K. (2022). Masa depan perpustakaan seiring perkembangan revolusi industri 4.0 : mengevaluasi peranan pustakawan. Jurnal Informasi Dan Humas, 1(1).
Pane, S. F. (2020). Membangun Aplikasi Peminjaman Jurnal Menggunakan Aplikasi Oracle Apex Online (M. D. F. Mohammad Zamzam (Ed.); 1st ed.). Kreatif Industri Nusantara.
perpustakaan Nasional RI. (2020). Buletin Perpustakaan Bung Karno: setiap hari ada matahari yang menjelma jadi energi hati (Hedriyanto (Ed.); XII, vol.). perpustakaan nasional RI.
Rukajat, A. (2018). Pendekatan Penelitian Kuantitatif: Quentitative Research Approach (1st ed.). Deepublish.
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta.
Undang-undang Republik Indonesia. (2007).
Downloads
Published
Issue
Section
License
Copyright (c) 2024 shinta Dewi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
