Transformasi Transportasi Tradisional (Offline) ke Transportasi Online Sebagai Solusi Bagi Pengguna di Kota Pontianak
DOI:
https://doi.org/10.26418/jebik.v8i3.29404Keywords:
transformation, offline transportation, online transportation, user needsAbstract
This study aims to analyze the transforming offline transportation to Online Transportation, seen from the perception of users in the city of Pontianak. This study describes the perceptions of users of transportation services in the city of Pontianak with the Participatory Action Research (PAR) approach. This research concludes that online transportation is the right solution for the community (users) in the city of Pontianak. The community as a user is of the opinion that online transportation which is present in the midst of the bustle of the community with all its advantages (advantages), is the right solution to replace the use of traditional / offline modes of transportation which are felt to be diminished. The advantages of online transportation such as lower prices, easy to use, flexible, time efficient, various services, fast response and good service. In other words, the existence of online transportation has an important role in meeting the daily needs of users of transportation services for the people in Pontianak.
References
Afandi, A., Sucipto, M. H., & Muhid, A. (2015). Modul Participatory Action Research (PAR) untuk Pengorganisasian Masyarakat (Community Organizing). Surabaya: LPPM UIN Sunan Ampel.
Amajida, F. D. (2016). Kreativitas Digital dalam Masyarakat Risiko Perkotaan: Studi Tentang Ojek Online “Go-Jek†di Jakarta. INFORMASI Kajian Ilmu Komunikasi, 46(1), 115–127. https://doi.org/10.21831/informasi.v46i1.9657
Andriansyah. (2015). Manajemen Transportasi Dalam Kajian dan Teori. Jakarta Pusat: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Prof. Dr. Moestopo Beragama.
Anindhita, W., Arisanty, M., & Rahmawati, D. (2016). Analisis Penerapan Teknologi Komunikasi Tepat Guna pada Bisnis Transportasi Ojek Online (Studi pada Bisnis Gojek dan Grab Bike dalam Penggunaan Teknologi Komuniasi Tepat Guna untuk Mengembangkan Bisnis Transportasi). Prosiding Seminar Nasional INDOCOMPAC, 2, 712–729.
Anney, V. N. (2014). Ensuring the quality of the findings of qualitative research: looking at trustworthiness criteria. Journal of Emerging Trends in Educational Research and Policy Studies, 5(2), 272–281. https://doi.org/10.3109/08941939.2012.723954
Anwar, A. A. (2017). Online vs Konvensional: Keunggulan dan Konflik Antar Moda Transportasi di Kota Makassar. ETNOSIA : Jurnal Etnografi Indonesia, 2(2), 220–246. https://doi.org/10.31947/etnosia.v2i2.3012
Daldjoeni, N. (2003). Geografi Kota dan Desa. Bandung: Alumni.
Damayanti, S. A. S. (2017). Transportasi Berbasis Aplikasi Online: Go-Jek Sebagai Sarana Transportasi Masyarakat Kota Surabaya. Retrieved from http://journal.unair.ac.id/download-fullpapers-kmnts41437683f2full.pdf
KOMINFO. (2014). Pengguna Internet Indonesia Nomor Enam Dunia. Retrieved from http://kominfo.go.id
Nasution, D. M. A. (2018). Tinjauan Hukum Terhadap Layanan Transaksi dan Transportasi Berbasis Aplikasi Online. RESAM, 4(1), 17–30. Retrieved from https://media.neliti.com/media/publications/235690-tinjauan-hukum-terhadap-layanan-transaks-9152a9a7.pdf
Ngo, V. (2015). Transportation Network Companies and the Ridesourcing Industry: A Review of Impacts and Emerging Regulatory Frameworks for Uber. https://doi.org/10.14288/1.0220795
Paronda, A. G. A., Regido, J. R. F., & Napalang, M. S. G. (2016). Comparative Analysis of Transportation Network Companies (TNCs) and Conventional Taxi Services in Metro Manila. 23rd Annual Conference of the Transportation Science Society of the Philippines, (August), 1–12.
Pontianak Post. (2016). Angkutan Umum Kian Tak Populer Di Kota Pontianak. Retrieved from http://pontianakpost.co.id
Pribadiono, A. (2016). Transportasi Online Vs Transportasi Tradisional Non-Online Persaingan Tidak Sehat Aspek Pemanfaatan Aplikasi Oleh Penyelenggara Online. Lex Jurnalica, 13(2).
Priyambodo, & WR, D. J. (2013). Karakteristik Angkutan Ojek Sepeda Motor Di Kabupaten Sidoarjo (Studi Kasus Angkutan Ojek Sepeda Motor di Kecamatan Candi). Jurnal Penelitian Transportasi Darat, 15(3), 151–158.
Puspitasari, I., Priyatama, A. N., & Astriana, S. (2018). Motivasi Kerja pada Driver Go-Car Ditinjau dari Psychological Contract dan Person-Organization Fit. Jurnal Manajemen Dan Kewirausahaan, 6(2), 181–188. https://doi.org/10.26905/jmdk.v6i2.2357
Rahul, T. M., & Verma, A. (2013). Economic impact of non-motorized transportation in Indian cities. Research in Transportation Economics, 38, 22–34. https://doi.org/10.1016/j.retrec.2012.05.005
Septiani, R., Handayani, P. W., & Azzahro, F. (2017). Factors that Affecting Behavioral Intention in Online Transportation Service: Case study of GO-JEK. Procedia Computer Science, 124, 504–512. https://doi.org/10.1016/j.procs.2017.12.183
Silalahi, S. L. B., Handayani, P. W., & Munajat, Q. (2017). Service Quality Analysis for Online Transportation Services: Case Study of GO-JEK. Procedia Computer Science, 124, 487–495. https://doi.org/10.1016/j.procs.2017.12.181
Suratman, E., Laksamana, R., & Suradi, R. (2018). Perception of Entrepreneurs of Small and Medium Micro Enterprises in Culinary Fields in Pontianak City to Go-Jek Online Transportation. Asian Journal of Social Science Studies, 3(4), 44–50. https://doi.org/10.20849/ajsss.v3i4.519
Syafrino, A. (2017). Efisiensi dan Dampak Ojek Online Terhadap Kesempatan Kerja dan Kesejahteraan. https://doi.org/10.1002/ejsp.2570
Wang, A. (2015). The Economic Impact of Transportation Network Companies on the Taxi Industry. Scripps Senior Theses. Retrieved from http://scholarship.claremont.edu/scripps_theses/703
Yunus, M. (2017). GO-JEK Sebagai Simbol Perubahan Sosial Dan Ekonomi Di Kota Tegal. EQUILIBRIA Jurnal Ilmiah Pendidikan Ekonomi, 2(2), 59–68. https://doi.org/http://dx.doi.org/10.26877/ep.v2i2.2133
