Paparan media sosial terhadap perilaku pemberian ASI ekslusif di kota Pontianak
DOI:
https://doi.org/10.26418/jurkeswa.v1i2.43001Keywords:
media sosial, menyusui, ekslusifAbstract
Latar Belakang: Media sosial dianggap sangat efektif dalam mensosialisasikan program kerja pemerintah, maupun menyampaikan informasi yang dapat mengubah persepsi dan perilaku masyarakat. Indonesia saat ini memiliki persentase bayi yang disusui ekslusif sampai 6 bulan hanya 15,3% sehingga berisiko pada kerawanan status gizi dan imunitas. Metode: Metode penelitian yang digunakan dalam penelitian ini adalah analisis korelasi dengan menggunakan pendekatan cross sectional study pada 35 orang responden di Kota Pontianak. Instrument penelitian telah melalui uji validitas dan reliabilitas yang sahih. Hasil: Analisis data Spearman menunjukkan adanya pengaruh paparan media sosial terhadap perilaku menyusui ASI ekslusif ibu di Kota Pontianak. Kesimpulan: Media sosial mempengaruhi persepsi individu sehingga berdampak pada perilaku menyusui yang efektif oleh ibu kepada bayinya. Paparan informasi dari media sosial sebagai bentuk dukungan tidak langsung kepada ibu berpengaruh pada perilaku ibu dalam memberikan ASI ekslusif.
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