Workshop Peran E-Commerce Terhadap UMKM di Purbalingga

Authors

  • Indra Sukma Subagio Universitas Harapan Bangsa
  • Esti Saraswati Universitas Harapan Bangsa
  • Kartika Dwi Chandra Sari Universitas Harapan Bangsa

DOI:

https://doi.org/10.26418/jplp2km.v4i1.44729

Keywords:

E-commerce, Kinerja UMKM

Abstract

Salah satu masalah yang dialami penggiat UMKM di RKB Purbalingga adalah pemasaran produk yang kurang maksimal. Banyak dari mereka sudah menggunakan e-commerce, namun tidak serta merta membuat penjualan meningkat. Tujuan pengabdian masyarakat adalah untuk meningkatkan pengetahuan penggiat UMKM RKB Purbalingga tentang peran e-commerce dalam meningkatkan kinerja. Metode pengabdian yang dilakukan adalah dengan melakukan workshop tentang peran e-commerce terhadap kinerja UMKM. Kegiatan pengabdian masyarakat ini dilaksanakan pada hari Selasa 29 Desember 2020 pukul 09.00-01.00 WIB. Penggunaan pretest dan posttest dilakukan untuk mengukur keberhasilan dari kegiatan ini. Terdapat peningkatan pemahaman sebesar 28% setelah dilakukan perbandingan antara pretest dan posttest, yang berarti bahwa penggiat UMKM di Purbalingga semakin memahami bagaimana e-commerce dapat meningkatkan omzet usaha mereka.

References

Deloitte Access Economics. (2015). UKM pemicu kemajuan Indonesia.

Jahanshahi, A. A., Zhang, S. X., & Brem, A. (2013). E-commerce for SMEs: Empirical insights from three countries. Journal of Small Business and Enterprise Development, 20(4), 849–865. https://doi.org/10.1108/JSBED-03-2012-0039

Katrina B. & Benedict L. (2018). What’s Driving Indonesian Ecommerce Growth? Retrieved February 2, 2021, from https://janio.asia/articles/what-s-driving-indonesian-e-commerce-in-2018/

Kemp, S. (2020). Digital 2020: 3.8 Billion People Use Social Media. Retrieved January 26, 2020, from https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media

Khan, A. G. (2016). Electronic Commerce: A Study on Benefits and Challenges in an Emerging Economy. Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc, 16(1).

Kurnia, S., Choudrie, J., Mahbubur, R. M., & Alzougool, B. (2015). E-commerce technology adoption: A Malaysian grocery SME retail sector study. Journal of Business Research, 68(9), 1906–1918. https://doi.org/10.1016/j.jbusres.2014.12.010

Laudon, K. C., & Guercio, C. (2018). E-Commerce 2018: Business, Technology, Society. In E-commerce 2018.

Putera, I. (2019). Indonesia’s e-wallet race is heating up. Here are the main players. Retrieved February 2, 2021, from https://news.finchcapital.com/post/102fhye/indonesias-e-wallet-race-is-heating-up-here-are-the-main-players

Rahayu, R., & Day, J. (2017). E-commerce adoption by SMEs in developing countries: evidence from Indonesia. Eurasian Business Review, 7(1), 25–41. https://doi.org/10.1007/s40821-016-0044-6

Reuters Staff. (2016). Indonesia Eases Foreign Ownership Rules For Retail, Port Sectors. Retrieved February 2, 2021, from Reuters website: https://www.reuters.com/article/indonesia-investment-regulations-details-idUSJ9N17P00W

Savrul, M., Incekara, A., & Sener, S. (2014). The Potential of E-commerce for SMEs in a Globalizing Business Environment. Procedia - Social and Behavioral Sciences, 150, 35–45. https://doi.org/10.1016/j.sbspro.2014.09.005

The World Bank. (2017). Indonesia’s middle class vital for the country’s future. Retrieved February 2, 2021, from https://www.worldbank.org/en/news/press-release/2017/12/04/indonesia-middle-class-vital-for-the-country-future

Downloads

Published

2021-04-24

Issue

Vol. 4 No. 1 (2021): April 2021

Section

Articles

License

Copyright (c) 2021 Jurnal Pengabdi

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a  Creative Commons Attribution License  that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See  The Effect of Open Access).