ANALISIS PENGARUH PERSEPSI RETURN, PERSEPSI RISIKO DAN PENGETAHUAN INVESTASI TERHADAP MINAT INVESTASI SAHAM PADA MAHASISWA DI KOTA PONTIANAK

Abstract

This study aims to determine the ef ect of perception of return, perception of risk and investment knowledge on stock investment interest of college students in Pontianak City. The method used in this study uses a quantitative research method with the type of associative research. Population in this research are all college students in Pontianak City who have invested in stock. The sample sizeis 100 respondents who were selected using a purposive sampling technique, with the criteria for the sample respondents being college students from tertiary institutions in Pontianak City and not yet graduated, respondents are stock investors who are still investing in stocks, respondents are investing in stocks that have been listed on the Indonesia Stock Exchange, the respondent is at least18 years old and the respondent has invested in stocks in the capital market for at least 1 year. The result showed that perception of return had a positive and significant ef ect on the stock investment interest, perception of risk had a positive and significant ef ect on the stock investment interest and investment knowledge had a positive and significant ef ect on the stock investment interest.