ANALISIS KEPUASAN KONSUMEN RUMAH SUSUN PADA PERUSAHAAN DAERAH KAPUAS INDAH KOTA PONTIANAK

Abstract

This study, entitled Analysis of Consumer Satisfaction Flats At PD. Kapuas Indah Pontianak. The purpose of this study are: to know and analyze the user satisfaction Flats and attributes that can affect satisfaction. The method used is descriptive method. Survey research methods and the research explanations (explanatory research) according Kerlinger (1996: 89) cited Riduwan (2006: 114), says that "research is a survey research conducted on large populations and small, but the data is data of the population studied, so found the events relative, the distribution and the relationship between sociological variables ".

Results of this study concluded that the reliability of flats on customer satisfaction PD. Kapuas Indah Pontianak attention more dominant than the consumer compared with other aspects of the group's product quality, the quality of the suitability of prices in PD. Kapuas Indah Pontianak   price calculation accuracy offered by Perusahaan Daerah officers. PD. Kapuas Indah Pontianak attention more Daerah dominant and serious of customers compared to other aspects of the group price. PD. Kapuas Indah Pontianak when customers complain about complaints related to their service lacking or unsatisfactory, perceived by the respondents as the dominant aspect in this group (factors and personal circumstances), and should receive serious attention.fast in providing services to essentially is the desire of all consumers, the whole aspect of satisfaction that the quality of products, prices, factors and personal circumstances have a level of customer satisfaction with an average rate of 0.345% with a rating category is quite satisfied. The level of internal customer satisfaction (PD. Kapuas Indah Pontianak) as a whole is in the category quite satisfied with the value / score of 2.58.

Keywords: Consumer Satisfaction Flats At PD. Kapuas Indah Pontianak