The Influence of Price and Perceived Quality toward Repurchase Intention with Customer Satisfaction as Mediating Variable (Case Study of Miniso in Pontianak)

Abstract

Abstract: The purpose of this study is to identify the influence of price and perceived quality toward repurchase intention with customer satisfaction as mediating variable. Buyers in Pontianak tend to buy new products offered and are aware of foreign brands, especially Japanese. MINISO has simple yet functional products and affordable with a variety of styles that are served every week, raises starting from the intention of buying, then buying, telling the experience of the product and creating the intention to repurchase, attract a variety of customers ranging from young and old, students or those who have worked. Some of them make purchases at MINISO twice or even many times. The study result indicate that price and perceived quality affect the customer satisfaction. Also price and perceived quality affect the repurchase intention (direct). Customer satisfaction can be partial mediating variable where when the mediating variable is only responsible for a part of the relationship between independent & dependent variables, limitations and scope of future research are also discussed.

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