PENGARUH IKLAN, LABEL INFORMASI PRODUK, DAN NUTRITION KNOWLEDGE TERHADAP MINAT BELI SUSU SGM 3+ Di kota Pontianak

Abstract

This study aims to examine and analyze the effect of advertising, product information labels, and nutrition knowledge toward purchase intention of SGM 3+ milk in Pontianak City. In this study, the population is mothers with a minimum age of 17 years, having children with an age range of 3 to 5 years, the respondents have seen an advertisement for SGM 3+ milk. The research was conducted in the city of Pontianak. The sample in this study amounted to 100 respondents, with purposive sampling technique and data analysis model using Multiple Linear Regression analysis. Based on the results of the t test research shows that advertising, Product Information Labels, and Nutrition Knowledge have a significant effect on purchase intention.