CUSTOMER SATISFACTION AS MEDIATING ROLE OF THE INFLUENCE OF STORE ATMOSPHERE AND PERCEIVED PRODUCT QUALITY TOWARD REVISIT INTENTION (EMPIRICAL STUDY ON OUR DAILY STORIES 20 PONTIANAK)
Abstract
Nowadays, Pontianak is flooded by local coffee shops and their enthusiasts. The emergence of local coffee shops it becomes a threat and intense competition for the coffee shop industry. Thus, the value provides by excellent attributes is an important factor in running a business. The purpose of this study was to analyze the effect of Store Atmosphere and Perceived Product Quality on Revisit Intention and the mediating role of Customer Satisfaction. This research was conducted in Pontianak with a sample of 100 participants. In this study, the data analysis method used was the Structural Equation Model Partial Least Square (SEMPLS) method, using smartPLS 3.3 software. The result shows that all the hypotheses were accepted. And, the variable Customer Satisfaction plays a role as partial mediation.
Keyword: Store Atmosphere, Perceived Product Quality, Customer Satisfaction, Revisit Intention, Consumer Behavior, Coffee Shop.
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