PENGARUH PERCEIVED USEFULNESS, EASE OF USE, SECURITY DAN PROMOTION TERHADAP CUSTOMER SATISFATION MOBILE PAYMENT APLIKASI OVO DI KOTA PONTIANAK

Abstract

ABSTRACT

This study aims to determine the effect of Perceived Usefulness, Ease of Use, Security, and Promotion on Customer Satisfaction Mobile Payment OVO Applications in Pontianak City. The subjects in this study were users of the Ovo application service in the Pontianak City area. The type of data in this study is the type of primary data. The sample used in this study amounted to 100 respondents. The method used in determining the sampling is using purposive sampling. The technique of collecting and obtaining research data uses a survey technique, namely a questionnaire. The data analysis method used in this research is multiple linear analysis

Based on the analysis that has been carried out, the results show that the Effect of Ease of Use, Security, and Promotion has a significant effect on Customer Satisfation Mobile Payment for the OVO application, while Perceived Usefulness and Promotion have no effect on Customer Satisfation Mobile Payment for the OVO application.

Keywords: Perceived Usefulness, Ease of Use, Security, Promotion and Customer Satisfaction

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