THE EFFECT OF HEALTH CONSCIOUSNESS AND PERCEIVED VALUE TOWARD REPURCHASE INTENTION ON ORGANIC RICE IN PONTIANAK WITH CONSUMER SATISFACTION AS MEDIATING VARIABLE
Abstract
ABSTRACT
The objective of this study was to examine the impact of health consciousness and perceived value on repurchase intention, using consumer satisfaction as a mediation variable. The Structural Equation Model Partial Least Squares (SEM-PLS) method was utilized to analyze data in this study and the program SmartPLS 4.0 was used to do PLS analysis. According to the findings of the study, Health Consciousness and Perceived Value both have a beneficial impact on Consumer Satisfaction. Aside from that, Repurchase Intention is positively influenced by Health Consciousness, Perceived Value, and Consumer Satisfaction. Finally, Consumer Satisfaction acts as a partial mediator.
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