PENGARUH E-SERVICESCAPE TERHADAP REPURCHASE INTENTION DENGAN E-TRUST DAN STICKINESS SEBAGAI VARIABEL INTERVENING PADA WEBSITE TRAVELOKA (Studi Pada Konsumen Website Traveloka di Kota Pontianak dan Kubu Raya)

Abstract

ABSTRAK        Penelitian ini bertujuan untuk menguji dan menganalisis Pengaruh E-servicescape terhadap Repurchase Intention konsumen website Traveloka di Kota Pontianak dan Kubu Raya dengan E-trust dan Stickiness sebagai Variabel Intervening. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan menyebarkan kuesioner secara online. Sampel dalam penelitian ini berjumlah 100 konsumen yang pernah melakukan repurchase intention minimal dua kali di website Traveloka di Kota Pontianak maupun Kubu Raya dengan teknik penarikan sampel yaitu purposive sampling. Data penelitian ini diolah menggunakan alat analisis SmartPLS 4.0 dan metode penelitiannya menggunakan Structural Equation Modeling (SEM).        Hasil penelitian ini menunjukkan bahwa: (1) E-servicescape berpengaruh signifikan terhadap E-trust konsumen website Traveloka, (2) E-servicescape berpengaruh signifikan terhadap Stickiness konsumen website Traveloka, (3) E-servicescape berpengaruh signifikan terhadap Repurchase Intention konsumen website Traveloka, (4) E-trust berpengaruh signifikan terhadap Repurchase Intention konsumen website Traveloka, (5) Stickiness berpengaruh signifikan terhadap Repurchase Intention konsumen website Traveloka, (6) E-trust secara signifikan memediasi E-servicescape terhadap Repurchase Intention konsumen Traveloka, (7) Stickiness secara signifikan memediasi E-servicescape terhadap Repurchase Intention konsumen website Traveloka.    Kata Kunci: E-servicescape, E-trust, Stickiness, dan Repurchase Intention.  DAFTAR PUSTAKA    Agoda.com. (2023). 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