PENGARUH DIGITAL LITERASI, LINGKUNGAN KELUARGA, DAN PENDIDIKAN KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TANJUNGPURA

Abstract

This study aims to determine and analyze the influence of digital literacy, family environment, and entrepreneurship education on entrepreneurial intentions. The research employed a quantitative approach, and the data were collected using a Likert-scale questionnaire distributed to 100 respondents. The respondents of this study were students majoring in Management at the Faculty of Economics and Business, Tanjungpura University, who had taken the Introduction to Business and Entrepreneurship course. The study utilized purposive sampling method and path analysis technique with the assistance of SPSS 25.

The results of this study indicate that digital literacy significantly influences entrepreneurial intentions, family environment significantly influences entrepreneurial intentions, and entrepreneurship education significantly influences entrepreneurial intentions among students majoring in Management at the Faculty of Economics and Business, Tanjungpura University.

Keywords: Digital Literacy, Family Environment, Entrepreneurial Intentions