The Influence of Flavour of Food and Beverage, Service, Instagram Marketing and Restaurants Atmosphere on Repurchase Intention

Abstract

ABSTRACT

The purpose of this study is to ascertain how repurchase intention is impacted by Flavour of Food and Beverage, Service, Instagram Marketing and Restaurants Atmosphere. Flavour, Service, Instagram Marketing, and Restaurant Atmosphere are the independent variables in this study; Repurchase Intention is the intervening variable. A questionnaire is employed as the data collection tool, and the study style that is being used is quantitative research. There were a total of 100 responders in the samples. Path analysis was the analytical tool employed in the purposive sampling strategy utilised to get this research sample. The study's findings indicate that Flavour of Food and Beverage is significantly impacted by the Repurchase Intention, Service significantly impacted by the Repurchase Intention, Instagram Marketing is significantly impacted by Repurchase Intention, and Restaurants Atmosphere is significantly impacted by the Repurchase Intention at Restaurants Bipang Ambawang.

Keywords: Flavour of food and Beverage, Service, Instagram Marketing, Restaurants Atmosphere and Repurchase Intention.