Pengaruh Market Orientation dan Organizational Learning Terhadap Business Performance Melalui Dynamic Capablities pada UMKM di Kota Pontianak
Abstract
ABSTRAK
PENGARUH MARKET ORIENTATION DAN ORGANIZATIONAL LEARNING TERHADAP BUSINESS PERFORMANCE MELALUI DYNAMIC CAPABILITIES PADA UMKM DI KOTA PONTIANAK
Oleh:
KHAIRUDDIN ARIFIN
B1021201166
Fakultas Ekonomi dan Bisnis
Universitas Tanjungpura
Penelitian ini bertujuan untuk menganalisis pengaruh market orientation, organizational learining, dan dynamic capabilities terhadap business performance pada UMKM di Kota Pontianak. Metode penelitian yang digunakan adalah penelitian kuantitatif dengan pengumpulan data menggunakan kuesioner. Karakteristik responden pada penelitian ini adalah pelaku UMKM yang melakukan kegiatan usaha di Kota Pontianak, telah beroperasi minimal satu tahun, dan memiliki omset tahunan maksimal Rp. 50.000.000.000 (lima puluh miliar rupiah). penelitian ini dilakukan pada bulan Mei hingga Juli 2024. Sampel yang digunakan adalah 225 responden. Teknik pengumpulan sampel menggunakan teknik non probability sampling yaitu purposive sampling. Pengumpulan data dilakukan dengan penyebaran kuesioner melalui google form. Hipotesis diuji menggunakan Structural Equation Model (SEM) dengan bantuan aplikasi SmartPLS. Hasil penelitian menunjukkan market orientation dan organizational learning berpengaruh signifikan terhadap dynamic capabilities. Market orientation dan dynamic capabilities berpengaruh signifikan terhadap business performance. Organizational learning tidak berpengaruh terhadap business performance. Dynamic capabilities mampu memediasi market orientation dan business performance. Dynamic capabilities mampu memediasi organizational learning dan business performance.
Kata Kunci : market orientation, organizational learning, dynamic capabilities, business performance
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