The Impact of Visual Merchandising, Travel Motivation and Product Quality towards Consina Product Repurchase Intention ( Study Case in Pontianak City)_

Abstract

This study aims to examine and analyze the effect of visual merchandising, travel motivation and product quality on the intention to repurchase consina products (a case study in Pontianak). The population in this study were all consumers who used or had purchased Pontianak consina store products. The sample in this study were 100 respondents using a sampling technique, namely purposive sampling. The data analysis model used is Multiple Linear Regression Analysis. Based on the results of the study, it shows that Visual Merchandising, Travel Motivation and Product Quality can predict or explain their effect on repurchase intention. The results of the t-test study of the visual merchandising, travel motivation and product quality variables have a significant effect on repurchase intention.

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