Pengaruh Employee Attitude, Kualitas Minuman Kopi dan Kepuasan terhadap repurchase Intention pada Kopi Lain Hati Pontianak

Abstract

This research examines the variables employee attitude, quality of coffee drinks and satisfaction on repurchase intention, which variables will have an influence and which variables will have no influence. This research aims to test and analyze the influence of employee attitude, coffee drink quality and satisfaction. This research uses primary data obtained from answers using a Likert scale. The number of samples in the research was
100 respondents using purposive sampling technique. The data analysis technique in this research uses multiple linear regression using several tests, namely validity, reliability, descriptive, classical assumption testing with normality, multicollinearity and heteroscedasticity tests, then hypothesis testing with the f test, where this test is to see the overall effect of the independent variable on the dependent , t test where this test looks at which independent variables have an influence and which do not, and the coefficient of determination test looks at the percentage of influence of the independent variable on the dependent. The results of the research show that employee attitude has a negative and significant influence on repurchase intention kopi lain hati in Pontianak. Quality of coffee drink has a positive and significant influence on repurchase intention kopi lain hati in Pontianak. Satisfaction has a positive and significant influence on repurchase intention kopi lain hati in Pontianak.

Angelika & Lego, Y. (2022). Pengaruh Kualitas Produk, Kualitas Layanan dan Suasana
Toko Terhadap Keputusan Pembelian Produk Minuman Chatime di Mall
Ciputra Jakarta Barat. Jurnal Manajerial dan Kewirausahaan. Vol. 4, No. 1.
Hardiana, C & Kayadoe, F. (2022). Pengaruh Promosi Penjualan dan Kualitas Layanan
Terhadap Minat Beli Ulang Melalui Kepuasan Pelanggan Pada Starbuck Coffee
Grand Wisata Bekasi. Jurnal Ekonomi dan Bisnis. Vol. 2, No. 2.
Kartika, et al. (2023). Pengaruh Kualitas Produk, Citra Merek dan Persepsi Harga
Terhadap Minat Beli Ulang Produk Starbucks Denpasar. Jurnal Emas, Vol.4,No.1.
Kusumadewi, N & Saraswati, T. (2020). Pengaruh Kepuasan Pelanggan Terhadap
Minat Beli Ulang Pada Official Store Scarlett di Shopee dan Tokopedia. Jurnal
Manajemen. Vol. 7, No. 2.
Maharany, et al. (2021). Pengaruh Kepuasan dan Manfaat yang Dirasakan Terhadap
Minat Beli Ulang E-Commerce Marketplace X di Indonesia. Jurnal Bisnis,
Manajemen dan Keuangan. Vol. 2, No. 2.
Mareta, L & Kurniawati, T. (2020). Pengaruh Kualitas Produk dan Iklan Terhadap
Minat Beli Ulang Shampo Rejoice. Jurnal Ecogen. Vol. 3, No. 3.
Nugraheni, et al. (2020). Minat Beli Ulang Ditinjau dari Sikap Karyawan, Gaya Hidup
Konsumen dan Persepsi Konsumen. Jurnal Edunomika. Vol. 4, No. 2.
Phuong, N & Trang, T. (2018). Repurchase Intention: The Effect of Service Quality,
System Quality, Information Quality, and Customer Satisfaction as Mediating
Role: A PLS Approach of M-Commerce Ride Hailing Service in Vietnam. Jurnal
Marketing and Branding. Vol. 5, Hal: 78-91.
Puteri, et al. (2022). Pengaruh Usefulness, Ease of Use dan Risk Melalui Atitude
Terhadap Repurchase Intention Sibakul Jugja. Jurnal Administrasi Bisnis. Vol. 20,
No. 1.
Setiawan, W & Safitri, K . (2019). Pengaruh Kualitas Produk dan Harga Terhadap
Minat Beli Ulang Beras Batang Gadis Di Agen S Riyadi Melalui Kepuasan
Konsumen Sebagai Variabel Intervening. Jurnal Manajemen, Ekonomi dan
Akuntansi. Vol. 3, No. 3.
Tarigan, et al. (2021). Pengaruh Sikap Kerja dan Kepuasan Kerja Terhadap Minat Beli.
Jurnal Manajemen Bisnis. Vol. 3, No 2.
Tsaniya, R & Telagawathi, N. (2022). Pengaruh Kualitas Produk dan Harga Terhadap
Minat Beli Ulang Konsumen di Kedai Kopi Nau Kecamatan Seririt. Jurnal
Manajemen Perhotelan dan Pariwisata. Vol. 5, No 1.
Wijaya, V & Oktavia, R. (2018). Pengaruh Brand Image E-Commerce terhadap Minat
Beli Konsumen (Survei Pada Pelanggan Tokopedia). Jurnal Ekonomi. 532-533.
EJME Vol. xx, No. xx (20xx), Hal. xx - xx
Xin, G & Choi, J. (2020). The Impact of Factors FormingEmployee Service Attitude on
Service Quality, Customer Satisfaction and Loyalty in the Hotel Industry. Jurnal
Business and Finance Review. Vol. 25, No. 3.
Yurindera, N. (2020). Pengaruh Persepsi dan Sikap Terhadap Motivasi Serta
Dampaknya Pada Pembelian Ulang. Jurnal Manajemen Bisnis. Vol. 23, No 3.
Zuhdi, R & Kesuma, M. (2022). Pengaruh Harga, Citra Merek Dan Kualitas Produk
Terhadap Minat Beli Ulang Dimediasi oleh Kepuasan Konsumen Pada Usaha
Food and Beverage Dongdong.Id Banda Aceh. Jurnal Ilmiah Mahasiswa
Ekonomi Manajemen. Vol. 7, No.3.