FAKTOR FAKTOR YANG MEMPENGARUHI MINAT NASABAH MEMILIH PRODUK SIMPANAN SA"™ALEANT PADA CU PANCUR KASIH CABANG AMPERA PONTIANAK

Abstract

The title of this study is "factors that affect the interest of customers choose savings products sa"™aleant at CU Pancur Kasih branch ampera Pontianak"™"™. The government makes the cooperative as a container and a tool of economic policy in an effort to create conditions of fair and prosperous society for all, ass stated in the article 33 ayat 1 UUD 1945: "the economy is structured as a joint venture based on the principle of kinship"™"™.

The purpose of the study is to analyze the factors that affect the interests of the customer in choosing savings products sa"™aleant CU Pancur Kasih Branch Ampera Pontianak.

in this study using a descriptive method, descriptive method aims to describe the nature of things in progress in the research carried out and examine the causes of a particular symptom. The results of this study indicate that members CU choosing due to, factors fairly high interest rate in a year.

Based on the above results, it can be deduced that the members CU choosing deposits sa"™aleant because interest rates and at CU it is easy to make savings and loan.