Analisis Perbandingan Multiple Regression dan Priority Quadrant terhadap Kepuasan Mahasiswa dalam E-learning Menggunakan Metode Servqual
DOI:
https://doi.org/10.26418/jp.v9i1.58534Keywords:
kepuasan, service quality, priority quadrantAbstract
Metode pembelajaran e-learning telah lama dikenal dalam pembelajaran jarak jauh dan semakin meluas penggunaannya dikala pandemi terjadi. Metode ini seringkali dikeluhkan oleh pelajar yang terbiasa belajar dengan metode tatap muka sebagai penyebab rendahnya hasil belajar. Oleh karena itu dalam metode e-learning diperlukan persiapan sarana dan prasarananya agar kepuasan pelajar meningkat. Tujuan penelitian ini adalah untuk mengukur tingkat kepuasan mahasiswa dan mengetahui pengaruh secara parsial dan simultan service equal terhadap kepuasan mahasiswa pada metode e-learning. Subjek penelitian ini adalah mahasiswa di 3 (tiga) prodi jurusan Ekonomi sebanyak 100 orang dan sedang melaksanakan pembelajaran e-learning mata kuliah Matematika Bisnis, metode yang digunakan adalah dengan menggunakan observasi, studi literatur terkait service quality mengenai e-learning quality (ELQ) serta variabel kepuasan melalui penelitian-penelitian terdahulu, dan (3) kuesioner. Analisis data dilakukan dengan menggunakan multiple regression dan priority quadrant. Berdasarkan analisis data diperoleh kesimpulan (1) secara parsial variabel reliability merupakan variabel yang paling besar pengaruhnya, sedangkan variabel assurance merupakan variabel yang paling kecil pengaruhnya terhadap kepuasan mahasiswa, (2) variabel tangible tidak berpengaruh terhadap kepuasan, akan tetapi secara simultan 5 (lima) faktor dalam service quality berpengaruh positif terhadap kepuasan mahasiswa, dan (3) atribut yang menjadiprioritas perbaikan adalah atributketepatan waktu mengajar(A3) danpengajar memberikan penjelasan (pedoman/instruksi) pada materi belajar maupun penggunaan platform e-learning(A6).
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