The Moderating Role of Self Efficacy on the Effect of Digital Literacy on Entrepreneurial Intention

Abstract

The present study has been designed to examine the effect of digital literacy and self-efficacy on entrepreneurial intention, as well as the moderating role of self-efficacy in the relationship between digital literacy and entrepreneurial intention in students of the Faculty of Economics and Business at Universitas Panca Bhakti. The research method utilizes a quantitative approach, employing a questionnaire that was distributed to 200 students who were selected through purposive sampling. The collected data is then analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). The findings of the study indicated that Digital Literacy exerts a substantial influence on Entrepreneurial Intention, while Self-efficacy also demonstrated a significant impact on Entrepreneurial Intention. However, the hypothesis that self-efficacy moderates the effect of digital literacy on entrepreneurial intention remains unproven.