ANALISIS STRATEGI PEMASARAN PADA PENINGKATAN PENDAPATAN BRAND TARIU CLOTHING PONTIANAK

Abstract

Abstract

This study aims to determine the marketing strategy to increase income of the Tariu
Clothing Brand in Pontianak. The research method used is descriptive research with a
qualitative research form. The data source of this research uses financial data from
2019 to 2020 and 3 respondents who are taken include the Owner, Marketing Staff
and Financial Staff of the Tariu Clothing Brand. The results of this study indicate that
the analysis of marketing strategies on increasing income of the Tariu Clothing Brand
refers to the online sales media, there is an increase in income in January - June 2020
amounting to Rp. 171. 077,000, while in offline sales the increase occurred in January
- June 2019 amounting to Rp. 204,800,000.
Keywords : marketing strategy and increasing revenue