PENGARUH KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOP PADA MAHASISWA PENDIDIKAN EKONOMI DI SHOPEE

Authors

  • Syallwaridha Amrudhella Azhari Program Studi Pedidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Universitas Tanjungpura Pontianak
  • Warneri Warneri Program Studi Pedidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Universitas Tanjungpura Pontianak
  • Okianna Okianna Program Studi Pedidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Universitas Tanjungpura Pontianak

DOI:

https://doi.org/10.26418/jppk.v10i6.47273

Abstract

Abstract

The purpose of this article was to find out the influence of consumer trust on online shop purchase decisions on students of Economic Education FKIP Untan in Shopee. This article uses quantitative approaches, and survey methods. The sample in this article used purposive sampling technique in students of Economic Education FKIP Untan who had purchased goods through online shop at Shopee as many as 50 people. The data collection method uses validity-tested questionnaires and reliability tests.The article used normality tests, linearity tests, simple linear regression tests, and hypothesis tests. Based on a simple linear regression test obtained equation Y = 29.924 1.039x. The results of this article showed there is a positive influence of consumer trust on the decision to purchase online shop in students of Economic Education FKIP Untan in Shopee, evidenced by the t test of the value of thitung >t tabel (4,992 > 2,011), the significance of 0.00 < 0.05, and the coefficient of determination test of 34.2%, there are still 65.8% left determined by other factors not discussed in this article.

Keyword: Consumer Trust, Purchase Decisions, Online Shop

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Published

2021-06-14

Issue

Vol. 10 No. 6 (2021): Juni 2021

Section

Articles