PENGARUH JIWA KEWIRAUSAHAAN DAN KREATIVITAS USAHA TERHADAP KEBERHASILAN USAHA ANGGOTA HIMPUNAN PENGUSAHA MUDA INDONESIA PERGURUAN TINGGI KALIMANTAN BARAT DI KOTA PONTIANAK

Abstract

Abstract

This study aims to analyze the effect of entrepreneurship and business creativity
toward business success to the members of Young Indonesian Entrepreneurs
Association for West Kalimantan College at Pontianak City. The approach of this
research is quantitative research with the form of associative research. The sampling
technique is saturated sample or total sampling. The sample in this study were 62
members of the Young Indonesian Entrepreneurs Association for West Kalimantan
College at Pontianak. Data were collected using a questionnaire that has been tested
for validity and reliability. Using the Multiple Linear Regression data analysis
technique using the IBM SPSS.25. The results of this study indicate that the
entrepreneurial spirit variable has a significant effect on business succes with the
percentage of influence of 11,5%.. While the business creativity variable has a
significant effect on business success with the percentage of influence of 25%.
Meanwhile, simultaneous testing shows that there is a variable effect of business
success and creativity on business success with a large effect of 25.3%.
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Keywords: Entrepreneurial Spirit, Business Creativity, Business Success