ANALISIS BAURAN PEMASARAN PROMOSI DAN TEMPAT DALAM MENINGKATKAN PENJUALAN PRODUK HERBAL HPA

Abstract

Abstract

Two main marketing objectives are attracting new customers by promising superior value
and retaining current customers by providing satisfaction. The general problem that is trying
to be lifted in this research is "how to analyze promotion and marketing mix of places in
increasing sales of HPA Pontianak Herbal products". The method used in this study is a case
study method with a form of qualitative research. Based on the results of the study through
a 5-respondent interview answer and also based on observations that the HPA promotion
mix of product sales is implementing advertising media in the form of outdoor media and
lower-line media. Sales promotion Apply Customer promotion, trade promotion, business
promotion. Personal sales are also applied with face-to-face sales. Public relations are also
implemented, and direct marketing is implemented through online and offline stores. HPA
location analysis of product sales has no official centralized location in Pontianak, while the

type of distribution channel used HPA There are two, first producers-stockist/Distributor-
member/Reseller-member/consumer, and both manufacturers/ Company-Stokis/Distributor-
member/consumer.

Keywords: Analysis, Promotion mix, Place mix, Product sales