ANALISIS RELASI SOSIAL ANTAR PEDAGANG PAKAIAN DI PASAR SUNGAI RINGIN KABUPATEN SEKADAU

Abstract

Abstract

This paper describes the social relations between clothing traders in the Sungai
Ringin market, Sekadau Regency. The problems discussed focus on social relations
as cooperation, competition, conflict, and the factors driving the occurrence of
social relations. The research method used is descriptive, with a qualitative
approach. Data collection techniques used are observation, interviews, and
documentation. While the data analysis techniques used are data reduction, data
display, conclusion drawing, and verification. Based on the results, (1) social
relations as cooperation appear in harmony and bargaining. In addition, (2) social
relations as competition in the economic field appear in price competition, service to
buyers, completeness of goods, and quality of clothes sold. Next, (3) social relations
as conflict occurred in individual feelings as disappointment and jealousy that are
not expressed either in words or actions. Researchers did not even find any
contradictions that referred to acts of violence or anarchy. Last, (4) there are two
factors driving the occurrence of social relations between factor traders, internal
and external factors. Internal factors include the desire to meet needs, communicate,
make friends, create a harmonious market atmosphere, and adhere to prevailing
values. While external factors include social situations that encourage traders to
adapt and imitate the behavior of other traders.
Keywords: Social Relations, Cooperation, Competition, Conflict, Factor Social
Relations