PENGARUH HIPERREALITAS DALAM MEDIA SOSIAL TERHADAP GAYA HIDUP KONSUMTIF SISWA SMA NEGERI SE-KOTA PONTIANAK

Abstract

Abstract

The title of this study is "The Effect of Hyperreality in Social Media on the Consumptive
Lifestyle of Public High School Students in Pontianak City". The purpose of this study is
to describe the influence of hyperreality in social media on consumptive lifestyles that
occur among state high school students in Pontianak City. The results of this study prove
the use of social media supports activities, interests, and opinions in shaping and
improving the consumptive lifestyle of state high school students in Pontianak City.
Hyperreality in social media also has a contribution in the daily lives of state high school
students in Pontianak City. In the hypothetical test with a significance level of 5% of the
two-party test and dk = 341 - 2 = 339, obtained thitung > ttabel (9,486 > 1,960) then
H1 is accepted and H0 is rejected. Furthermore, the correlation test rhitung= 0.458 with
an alpha coefficient of 0.400 < R < 0.599 can be said to be quite strongly correlated.
Based on the coefficient of determination and from the regression test output obtained
determination (R Square) of 0.210 with the understanding that hyperreality in social
media (X) affects consumptive lifestyle (Y) with a value of 21%, the rest is influenced by
variables not studied in this study.
Keywords: hyperreality, social media, consumptive lifestyle