STRATEGI PENGEMBANGAN DESTINASI WISATA PANTAI PULAU DATOK UNTUK MENINGKATKAN SOSIAL EKONOMI MASYARAKAT DESA SUTERA

Abstract

Abstract

This study aims to determine the potential for attractions, accessibility, and

amenities, the development of Datok Island coastal tourism on the socio-
economic conditions of the community, and the appropriate strategy to be

applied. Descriptive research method with a qualitative approach. Data
obtained through observation, interviews, documentation and SWOT analysis.
The results of the study showed potential attractions, namely white sand, hills,
mangrove forests, the Karimata strait sail monument, the Dutch heritage pond.
Accessibility is the condition of the road that has been paved. Amenity, namely,
there are already built facilities such as gazebos, lodging and others. The
problem of attractions is that there is no cultural tourism and lack of supporting
attractions. There is no map or map of the beach location for accessibility.
Amenity lack of facilities. The social economic level of education around the
coast is mostly elementary to junior high. The strategy is to develop other
potentials such as cultural tourism (customs, handicrafts, arts and others),
human potential (local cultural arts dance performances), building adequate
infrastructure facilities (souvenir shops, rides for games, sports venues, food
stalls). traders who are clean and tidy, make maps or plans for the location of
the Datok island beach, carry out socialization of the development of good and
correct tourist destinations, form POKDARWIS groups, conduct comparative
studies with more advanced tourist objects, promote maximum tourism objects,
and empower all the community around the coast of Datok Island to promote
local business.

Keywords: Strategy, Tourism Destination Development, Social Economic