ANALISIS LITERASI EKONOMI DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN OLEH PESERTA DIDIK DI SMK NEGERI 1 PONTIANAK

Abstract

Abstract

This thesis is entitled Analysis of Economic Literacy in Purchasing Decision
Making by Students at SMK Negeri 1 Pontianak. The sub-problems are (1) How is
the understanding of students' economic literacy in SMK Negeri 1 Pontianak? (2)
Does economic literacy affect the purchasing decisions of students at SMK Negeri 1
Pontianak? (3) How are students' purchasing decisions made at SMK Negeri 1
Pontianak? The research approach used is a qualitative approach with descriptive
research methods. Data collection techniques used are observation and interview
techniques.The results of the study show (1) that students' understanding of
economic literacy at SMK Negeri 1 Pontianak is not good, because there are still
some economic activities that they do not know about or lack of understanding of
economic actors. (2) Economic literacy is influential in making purchasing
decisions for students of SMK Negeri 1 Pontianak. It is very influential because
there are still many students who cannot prioritize a purchase so that purchasing
activities are not focused on the items needed. (3) Students' purchasing decision
making is still not good, because they are more likely to follow trends and the
environment in making purchasing decisions.
Keywords: Economic literacy, Purchase decision making