FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMTIF MAHASISWA PENDIDIKAN EKONOMI PPAPK FKIP UNIVERSITAS TANJUNGPURA PONTIANAK

Abstract

Abstract

This study aims to determine the factors that influence the consumptive behavior of students
of Economic Education PPAPK FKIP Tanjungpura University, Pontianak. This research
approach uses a qualitative approach in the form of case study research.the informants in
this study were students of economic education PPAPK FKIP Tanjungpura University from
the 2017 class to the 2019 class as many as 15 people. The selection of informants is
carried out on students who carry out consumptive behavior data collection techniques
using direct interviews or google meet and documentary studies.The results of this study
indicate that the external factors that influence the consumptive behavior of the economic
education students of PPAPK FKIP Tanjungpura University are the cultural factors of
hereditary teachings from the family at the time of the holiday for buying new clothes, and
the reference group factor is the influence of invitations from peers, while the internal
factors that influence the consumptive behavior of economic education students of PPAPK
FKIP Tanjungpura University are personality factorswho enjoy shopping, the self-concept
factor in shopping based on what is used according to him, and the lifestyle factor always
follows the latest trends according to the times.
Keywords: Consumptive Behavior, External Factors, Internal Factors