RELASI SOSIAL ANTAR SESAMA PEDAGANG SAYUR DI PASAR TRADISIONAL FLAMBOYAN KOTA PONTIANAK

Abstract

The title of this research is "social relations between fellow vegetable traders in the

Flamboyan Traditional market, Pontianak City.The general problem in this research is
the social relations between fellow vegetable traders in the Flamboyan traditional
market, Pontianak City. The purpose of this study is to determine the form of associative
social relations, namely cooperation in the form of harmony and bargaining And the
form of dissociative social relations is competition in the form of economic competition
that occurs between fellow vegetable traders in the Flamboyan traditional market in
Pontianak. The research approach used is a qualitative approach with a descriptive
method. Data collection techniques used active participation observation, and
interviews. Data collection tools used in the form of observation guides, interview
guides, and documentation. The data analysis technique used was data reduction, data
presentation, and drawing conclusions. The analysis in this study is presented in a
narrative manner using 4 informants. The results of this study prove that there are social
relations between fellow vegetable traders in the traditional market of Flamboyan
Pontianak. This can be seen from the social relations that are manifested in the harmony
that exists between fellow vegetable traders and in the form of cooperation in the form
of bargaining that occurs between fellow vegetable traders, although there is
competition between fellow vegetable traders, but the competition does not cause
conflict between fellow vegetable traders, it actually triggers mutual help between
fellow vegetable traders at the Flamboyan traditional market in Pontianak.
Keywords: Social Relations, Vegetable Traders, Traditional Markets