EFISIENSI SALURAN PEMASARAN JAGUNG MANIS DI DESA RASAU JAYA I KECAMATAN RASAU JAYA KABUPATEN KUBU RAYA

Authors

  • HERIANTO HERIANTO Universitas Tanjungpura
  • ANI MUANI Universitas Tanjungpura
  • EVA DOLOROSA Universitas Tanjungpura

DOI:

https://doi.org/10.26418/j.sea.v4i2.12769

Abstract

This study aims to : 1) Determine the functions of marketing channels. 2) Determine the value of the cost advantage is issued by each each of maize marketing channels that exist in the study area. 3 ) Know efficiency of the marketing channels of corn. This study used a survey method that is done by taking a sample of the population and the questionnaire as a data collection tool that subject , and immediately went to study sites to obtain information necessary research.  The most efficient channel is the channel the consumer to the producer

Author Biographies

HERIANTO HERIANTO, Universitas Tanjungpura

Magister Manajemen Agribisnis Fakultas Pertanian

ANI MUANI, Universitas Tanjungpura

Magister Manajemen Agribisnis Fakultas Pertanian

EVA DOLOROSA, Universitas Tanjungpura

Magister Manajemen Agribisnis Fakultas Pertanian

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Published

2015-12-14