EDUKASI RAMAH LINGKUNGAN : PERSPEKTIF GENDER DALAM AGRIBISNIS EKOLOGIS

Authors

  • RANI ANDRIANI BUDI KUSUMO Universitas Padjajdjaran
  • ANNE CHARINA Universitas Padjajdjaran
  • YAYAT SUKAYAT Universitas Padjajdjaran

DOI:

https://doi.org/10.26418/j.sea.v6i1.21584

Abstract

The purpose of this study were to: 1) analyze the role of gender differences in the response of consumers as well as eco-friendly behavior; 2) Develop a model of eco-friendly education to encourage changes in society behavior. This research was conducted   by survey techniques. Respondents in this study were consumers who shop through the 'Small Market' which numbered 60 people. Descriptive analysis and t test   are used to answer the purposes of this study. The results showed a significant difference between men and women   in collective values, affective response, conative response and eco friendly behavior.To construct   eco friendly behavior   requires the responsibilities of all parties. , Governments, producers, consumers, educational institutions and the media have their respective roles to be able to raise awareness of eco friendly behavior.

Author Biographies

RANI ANDRIANI BUDI KUSUMO, Universitas Padjajdjaran

Program Studi Agribisnis Fakultas Pertanian

ANNE CHARINA, Universitas Padjajdjaran

Program Studi Agribisnis Fakultas Pertanian

YAYAT SUKAYAT, Universitas Padjajdjaran

Program Studi Agribisnis Fakultas Pertanian

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Published

2017-09-08