PREFERENSI KONSUMEN TERHADAP PEMBELIAN KERUPUK IKAN DI KOTA SINTANG
DOI:
https://doi.org/10.26418/j.sea.v6i1.21592Abstract
This study aims to determine consumer preferences of fish crackers product in Sintang city, and to determine which attributes are most considered by consumers.Attributes of the product that were analyzed in this study is the flavor, packaging, price, location, shape, color, and thickness. The sampling technique in this research is non probability sampling, by conducting interviews with 150 respondents which were analyzed using SPSS 17.0 software with conjoint method. From the seven attributes of fish crackers, the most preferable attributes as the consumer's consideration, sequentially are the price attributes, flavor, packaging, location of purchasing the fish crackers, fish crackers shapes, colors and the last one is the thickness of the fish crackers.
Published
2017-09-08
Issue
Section
Articles
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
