Strategi Pengembangan Agroindustri Pepaya di Kabupaten Boyolali

Authors

  • Rysca Indreswari Program Studi Diploma 3 Agribisnis, Universitas Sebelas Maret, Surakarta
  • Edi Paryanto Program Studi Diploma 3 Agribisnis, Universitas Sebelas Maret, Surakarta http://orcid.org/0000-0002-5594-4004
  • Raden Kunto Adi Program Studi Diploma 3 Agribisnis, Universitas Sebelas Maret, Surakarta
  • Rizki Puspita Dewanti Program Studi Diploma 3 Agribisnis, Universitas Sebelas Maret, Surakarta
  • Hardian Ningsih Program Studi Diploma 3 Agribisnis, Universitas Sebelas Maret, Surakarta
  • Mercy Bientri Yunindanova Program Studi Diploma 3 Agribisnis, Universitas Sebelas Maret, Surakarta
  • Ana Agustina Program Studi Diploma 3 Agribisnis, Universitas Sebelas Maret, Surakarta
  • Dwi Apriyanto Program Studi Diploma 3 Agribisnis, Universitas Sebelas Maret, Surakarta

DOI:

https://doi.org/10.26418/jsea.v13i2.68931

Keywords:

Agroindustry, Development, Papaya, Strategy, SWOT

Abstract

Papaya agribusiness in Boyolali Regency has yet to develop optimally, focusing primarily on production, while the agroindustry (processing) aspect remains underdeveloped. The aim of this research is to formulate a strategy for the development of the papaya agroindustry. This study employs a descriptive qualitative and quantitative approach using a case study method, with data collection techniques including document review, observation, interviews, and focus group discussions (FGD) involving stakeholders at the district level. The collected data were analyzed using SWOT analysis. The research findings indicate that an aggressive agroindustry development strategy is essential. This strategy is highly beneficial as it leverages the strengths and opportunities available to support business growth. Key strategies to be implemented include scaling up the papaya agroindustry, diversifying products, enhancing entrepreneurial mindset and skills, and conducting intensive marketing of quality products by utilizing stakeholder networks. Furthermore, collaboration with modern retailers such as Alfamart, Indomart, Mitra Supermarkets, and Luwes in the Solo Raya area, as well as with the Boyolali Regency Local Brand Forum (FBL), is crucial. Additionally, partnerships with papaya processing technology service providers, such as LPK, the Industry and Trade Service, the MSME and Cooperative Service, relevant Ministries, and Universities, are recommended to support the development of the sector.

 

Author Biography

Edi Paryanto, Program Studi Diploma 3 Agribisnis, Universitas Sebelas Maret, Surakarta

-

References

Alamsyah, F., Syahrial, S., & Maratadona, I. (2023). Leading Commodity Development Strategy Orticultural Fruit Crops in Padang Pariaman District. Jurnal Hexagro, 7(1), 45–59. https://doi.org/10.36423/hexagro.v7i1.916

Alim, R. (2018). Analisis Nilai Tambah dan Pengembangan Agroindustri Produk Olahan Dari Buah Pepaya di Kelurahan Talang Jambe Kota Palembang, Sumatera Selatan. Sriwijaya University. url: http://repository.unsri.ac.id/id/eprint/12946

BPS Boyolali. (2020). Kabupaten Boyolali Dalam Angka 2020. BPS Boyolali.

BPS Jawa Tengah. (2021). Provinsi Jawa Tengah Dalam Angka Tahun 2021. Badan Pusat Statistik Jawa Tengah.

Evalia, N. A. (2015). Strategi Pengembangan Agroindustri Gula Semut. Jurnal Manajemen & Agribisnis, 12, 57–67. doi: https://doi.org/10.17358/jma.12.1.57

Fallas-Corrales, R., & Zee, S. E. A. T. M. van. der. (2020). Fruit Crop: Diagnosis and management of nutrient constraints in papaya. Elsevier. doi: https://doi.org/10.1016/B978-0-12-818732-6.00042-3

Ginting, G. (2015). Open Innovation Model: Empowering Entrepreneurial Orientation and Utilizing Network Resources as Determinant for Internationalization Performance of Small Medium Agroindustry. Agriculture and Agricultural Science Procedia 3(3), 56–61. doi: doi.org/10.1016/j.aaspro.2015.01.013

Hidayati, N., Ruhayani, W. & Aina, Q. (2021). Pengaruh Kombinasi Jus Buah Pepaya (Carica papaya L) dan Sari Daun Katuk (Sauropus androgynus) pada Pembuatan Permen Jelly Terhadap Organoleptik, Kandungan Zat Besi dan Vitamin C. Jurnal Info Kesehatan. 11(2). 515-521. doi: doi.org/10.30643/info%20kesehatan.v11i2

Ming, R., & Moore, P. H. (2014). Genetics and Genomics of Papaya, Springer Nature. New York. doi: https://doi.org/10.1007/978-1-4614-8087-7

Nuruddin, M. (2013). Stretegi Pengembangan Pertanian Pepaya Desa Kemiri Kecamatan Mojosongo Kabupaten Boyolali. Economics Development Analysis Journal, 2(3), 61–71. doi: https://doi.org/10.15294/edaj.v2i3.1982

Nasir, D. M. (2004). Strategi Pengembangan Industri Pengolahan Getah Pepaya di Kecamatan Sukaraja, Kabupaten Bogor. IPB University. Bogor. url: https://repository.ipb.ac.id/handle/123456789/3635

Neswati. (2013). Karakteristik Permen Jelly Pepaya (Carica papaya L.) dengan Penambahan Gelatin Sapi. Jurnal Agroindustri, 3(2), 105–115. doi: https://doi.org/10.31186/j.agroind.3.2.105-115

Nugraha, K. A. N. (2018). Strategy of Ciplukan Fruit Agribusiness Development (Physalis peruviana) At Waaida Farm, West Java. Jurnal Ilmu Pertanian dan Kehutanan, 17(1), 131–140. doi: https://doi.org/10.31293/af.v17i1.3358

Pujiati, A., Nihayah, D. M., & Setiyani, R. (2016). Rambutan Commodity Development Strategy as Regional Potential Product. JEJAK: Journal of Economics and Policy, 9(1), 50–61. doi: http://dx.doi.org/10.15294/jejak.v9i1.7186

Sasoko, D. M., & Mahrudi, I. (2023). Teknik Analisis SWOT Dalam Sebuah Perencanaan Kegiatan. Jurnal Studi Interdisipliner Perspektif, 22(1), 8–19. url: https://ejournal-jayabaya.id/Perspektif/article/view/64

Simanjuntak, P., Fariadi, H., & Hartika, R. D. Y. (2014). Prospek Pengembangan Dodol Pepaya pada Home Industri “Dua Saudara†Desa Tebat Nomok Kecamatan Kepahiang Kabupaten Kepahiang. Agritepa: Jurnal Ilmu dan Teknologi Pertanian, 1(1), 44–151. doi: https://doi.org/10.37676/agritepa.v1i1.115

Wicaksono, I. (2017). Analisis Strategi Pengembangan Komoditas Subsektor tanaman Hortikultura tahunan di Kabupaten Sleman. AGRISTA, 5(4). 104-118. url: https://jurnal.uns.ac.id/agrista/article/view/31216

Windarti, Dolorosa, E., & Suharyani, A. (2022). Agrisocionomics Digital Marketing Strategy of Dragon Fruit Commodity in Jawai District, Sambas Regency. Agrisocionomic: Jurnal Sosial Ekonomi dan Kebijakan Pertanian, 6(2), 211–223. doi: https://doi.org/10.14710/agrisocionomics.v6i2.13756

Yoesdiarti, A., Miftah, H., & Yulanda, N. (2023). Strategi Pengembangan Agribisnis Pepaya Calina (Carica papaya L.). Jurnal Pertanian, 14(2). doi: https://doi.org/10.30997/jp.v14i2.9861

Downloads

Published

2024-12-30

Issue

Vol. 13 No. 2 (2024): December

Section

Articles

License

Copyright (c) 2024 Rysca Indreswari, Edi Paryanto, Raden Kunto Adi, Rizki Puspita Dewanti, Hardian Ningsih, Mercy Bientri Yunindanova, Ana Agustina, & Dwi Apriyanto

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a  Creative Commons Attribution-NonCommercial 4.0 International License.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See  The Effect of Open Access).

Creative Commons License
This work is licensed under a  Creative Commons Attribution-NonCommercial 4.0 International License.