The effective use of social media in an effort to increase young voter participation in the 2024 elections

Authors

  • Mar'ah Sholikhah Sumardi Universitas Veteran Bangun Nusantara Sukoharjo
  • Suyahman Suyahman Universitas Veteran Bangun Nusantara Sukoharjo
  • Siti Fatimah Universitas Veteran Bangun Nusantara Sukoharjo

DOI:

https://doi.org/10.26418/jppkn.v6i1.82119

Keywords:

Social Media, Young Voters, Election

Abstract

The purpose of this study is to examine the success of the influence of social media use on the active participation of young voters in the 2024 General Election. The participation of young voters has an essential role in organizing the 2024 Election because they dominate the number of voters. This research was conducted using a qualitative method with data obtained through online questionnaires and literature studies. The data that has been obtained is simplified by removing unnecessary data to facilitate drawing conclusions. From the results of the research, it is known that social media has an important role as a campaign tool to reach young voters. Social media is considered more effective and efficient as a campaign tool compared to conventional methods when viewed from various aspects. Through social media, campaign activities can reach the public at large and can also be utilized as a discussion space that can be accessed by everyone. The freedom to access social media allows for false information (hoaxes) or divisive opinions to emerge. This becomes an arena for the community to be able to think critically in choosing which information to accept and which not. However, the results show that social media still has a big impact on increasing the number of young voters. Another impact is that young voters show their attitude towards their choices and also participate in monitoring the continuity of the 2024 Election

References

Balya, M. D. (2023). Technological Advances and Human Life Patterns in a Socio-Cultural Perspective. RULE: Journal of Communication, Social and Humanities Sciences, 274-301. https://doi.org/10.47861/tuturan.v1i3.272

Bawamenewi, A. (2019). Implementation of Citizens' Political Rights. Journal of Warta, 43-56. https://doi.org/10.46576/wdw.v0i61.434

Cerdas, F. A., & Afandi, H. (2019). The Guarantee of Voting Rights Protection and the Obligation of Citizens to Protect Citizens' Voting Rights in the Constitution (Critical Study of the 2019 Simultaneous Elections). SASI, 72-83. https://doi.org/10.47268/sasi.v25i1.142.

Dania, R., & Nisa, P. K. (2023). The Role and Influence of Social Media in the 2024 Presidential Election Campaign. VIRTU: JOURNAL OF COMMUNICATION, CULTURE AND ISLAM, 103-109. https://doi.org/10.15408/virtu.v3i2.33184

Dewi, A. P. (2024, February 2). Perludem: Young Voters Decide the Fate of the Nation in the 2024 Election. Retrieved from ANTARA: https://www.antaranews.com/berita/3945219/perludem-pemilih-muda-tentukan-nasib-bangsa-pada-pemilu-2024

Fiantika, F. R., Wasil, M., & et al. (2022). Qualitative Research Methodology. Padang: GLOBAL EXECUTIVE TECHNOLOGY. https://www.researchgate.net/profile/AnitaMaharani/publication/359652702_Metodologi_Penelitian_Kualitatif/links/6246f08b21077329f2e8330b/Metodologi-Penelitian-Kualitatif.pdf

Fornasier, M. d., & Borges, G. S. (2022). The current influence of social media on democratic debate, political parties and electioneering. Journal of Constitutional Research, 73-102. https://www.scielo.br/j/rinc/a/LwPVN4XbYBDpLdJzybgK7VM/

Fujiwara, T., Muller, K., & Schwarz, C. (2020). The Effect of Social Media on Elections: Evidence from the United States. SSRN Electronic Journal, 1-48. https://www.nber.org/system/files/working_papers/w28849/w28849.pdf

Hamid, S., Al Rafni, Suryanef, & Hasrul. (2024). Causes of Abstention in the 2020 Pilkada. Journal of Education, Cultural and Politics, 863-874. https://doi.org/10.24036/jecco.v4i4.362

Haq, F. (2023, August 20). The Impact of Hastag Movement in Encouraging Political Awareness and Youth Participation in Elections. Retrieved from Kompasiana Beyond Blogging: https://www.kompasiana.com/firosulhaq/64e13abe08a8b53100431932/dampak-gerakan-hashtag-dalam-mendorong-kesadaran-politik-dan-partisipasi-pemuda-pada-pemilu

Hartanto, A. Y. (2023, July 21). Survey: Beginner Voters Choose to Vote for Figures who are Active on Social Media. Retrieved from tirto.id: https://tirto.id/survei-pemilih-pemula-pilih-coblos-figur-yang-aktif-di-medsos-gNcS

Hidayat, M. J. (2023, June 11). Department of Politics. Retrieved from Faculty of Social and Political Sciences Universitas Airlangga: https://politik.fisip.unair.ac.id/menuju-pemilu-2024-pentingnya-representasi-generasi-muda-dalam-menjawab-tantangan-di-tengah-arus-disrupsi/#

Mahfuz, G. (2019). Campaigning through Social Media. Central Kalimantan: Multi Media Center of Central Kalimantan Province. https://mmc.kalteng.go.id/berita/read/5437/kampanye-melalui-media-sosial

Mallawa, S. (2024, March 10). Indonesia Digital Data 2024 Based on DataReportal. Retrieved from kompasiana: https://www.kompasiana.com/mallawa/65eda60814709376020e9a02/data-digital-indonesia-2024-berdasarkan-datareportal

Minan, Ahsanul; Wildianti, Delia; et al;. (2019). Evaluation Series on the Implementation of the 2019 Simultaneous Elections: Regarding the Implementation of Political Rights. BAWASLU (General Election Supervisory Agency). https://e-lib.bawaslu.go.id/detail/bd2f958f-94c4-4461-92a7-9424cdd7a316-1738054548/serial-evaluasi-penyelenggaraan-pemilu-serentak-2019-perihal-pelaksanaan-hak-politik

Morsissan. (2014). Social Media and Social Participation among the Young Generation. Journal of Communication Vision, 50-68. https://doi.org/10.22441/jvk.v13i1.366

Mulyadi, D., Lanada, A., Simbolon, C. C., Alvian, C. K., Farraz, M. I., & Perdana, Z. A. (2024). The Influence of Mass Media on Generation Z as Election Participation in 2024: In Review of Democracy Theory. Rio Law Journal, 171-188. https://doi.org/10.36355/rlj.v5i1.1311

Novita, N. (2019). The Effect of Social Media Use on the Voting Behavior of Beginner Voters in Padang City in the 2018 Padang City Regional Head Election. JDPL (Journal of Democracy and Local Politics), 128-137. https://doi.org/10.25077/jdpl.1.2.128-137.2019

Pahlevi, I. (2014). Dynamics of the Election System during the Transition Period in Indonesia. Politica, 111-135. https://doi.org/10.22212/jp.v5i2.339

Suparto, D. (2021). Building Public Political Awareness and Participation. Bandung: CV CENDEKIA PRESS. https://repository.upstegal.ac.id/4275/1/Buku%20Membangun%20Kesadaran%20dan%20Partisipasi%20Politik%20Masyarakat.pdf

Syafei, R. M., Ibrahim, I., & Wildanbati, N. R. (2024). Imposition of Punishment for Abstainers as an Effort to Encourage Public Participation in Harmonious Elections. Proceedings of the National Seminar on Legal Science, 19-28. https://prosiding.appihi.or.id/index.php/PROSEMNASHUK/index

Tranggana, Angga Ulung;. (n.d.). The Use of Social Media on Political Party Voting Behavior. Journal of Election Supervision, 131-146. https://doi.org/10.25077/jdpl.1.2.128-137.2019

Yasin, R. (2022). Citizens' Constitutional Rights in Elections. Journal of Bawaslu Riau Islands Province, 186-199. https://doi.org/10.55108/jbk.v4i2.194

Zulfa, A. N., Permata, E. P., & Trisiana, A. (2019). Increasing Political Awareness among Young People. Global Citizen Scientific Journal, 17-29. https://doi.org/10.33061/jgz.v7i1.3054

Downloads

Published

2025-05-05

Issue

Vol. 6 No. 1 (2025): Mei 2025

Section

Articles

License

Copyright (c) 2025 Jurnal Pendidikan PKN (Pancasila dan Kewarganegaraan)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Authors submit manuscript to the Jurnal Pendidikan PKn

  1. Authors certify that the work reported here has not been published before and contains no materials the publication of which would violate any copyright or other personal or proprietary right of any person or entity.
  2. Authors transfer or license the copyright of publishing to Jurnal Pendidikan PKn to publish the article in any media format, to share, to disseminate, to index, and to maximize the impact of the article in any databases.
  3. Authors hereby agree to transfer a copyright for publishing to Jurnal Pendidikan PKn as a Publisher of the manuscript.  
  4. Authors reserve the following:  
    1. all proprietary rights other than copyright such as patent rights;  
    2. the right to use all or part of this article in future works of our own such as in books and lectures;
    3. use for presentation in a meeting or conference and distributing copies to attendees;  
    4. use for internal training by author's company;
    5. distribution to colleagues for their research use;
    6. use in a subsequent compilation of the author's works;
    7. inclusion in a thesis or dissertation;
    8. reuse of portions or extracts from the article in other works (with full acknowledgement of final article);
    9. preparation of derivative works (other than commercial purposes) (with full acknowledgement of final article); and
    10. voluntary posting on open web sites operated by author or author"™s institution for scholarly purposes, but it should follow the open access license of Creative Common CC BY-NC License.