Identity Transformation in Cruella Movie: Psychosocial Development Perspective
DOI:
https://doi.org/10.26418/jeep.v6i2.93919Keywords:
Identity, transforms, psychosocial, persona, shadow.Abstract
The present study is anchored in the notion that the formation of human identity is inextricably linked to social interaction and the impact of trauma. The film Cruella (2021) has been selected as a case study, as it exemplifies the intricate transformation of the protagonist's identity (Estella to Cruella) through the medium of fashion, expression, and psychosocial dynamics. The objective of the present research is twofold: firstly, to analyse the factors that trigger identity transformation, and secondly, to describe the process of change in the film. The methodological approach adopted is qualitative, incorporating document analysis techniques (e.g., film observation, dialogue transcription, and key scene screenshots). These techniques are then analysed through dialogue segmentation, interpretation of transformation themes, and contextualisation of Erikson's psychosocial development theory. The results of the study indicate the following: (1) The factors that precipitate transformation include the trauma of the mother's death and the Baroness' betrayal as external catalysts, as well as the repression of the dark side (shadow) as an internal driver; (2) The process of change is visualised in three phases: persona formation (the good and obedient false identity of "Estella"), shadow eruption (the aggressive and vengeful identity of "Cruella"), and self-integration (self-realisation) through the acceptance of dual identity.References
Abduraimova, N., & Xaydarova, S. (2021). The introduction of psychological characteristics of overcoming the aggressiveness of the individual. Theoretical & Applied Science, 5, 56–62. https://doi.org/10.15863/TAS.2021.05.97.9
Alho, P. (2020). A Jungian Theory of Mind: Individuality, lost, gained, and transcended. https://urn.fi/URN:ISBN:978-952-12-3908-3
Antwi, S. K., & Hamza, K. (2015). Qualitative and quantitative research paradigms in business research: A philosophical reflection. European Journal of Business and Management, 7(3), 217–225.
Aspers, P., & Corte, U. (2019). What is qualitative in qualitative research. Qualitative Sociology, 42, 139–160. https://doi.org/https://doi.org/10.1007/s11133-019-9413-7
Boon, S. D., & Yoshimura, S. M. (2020). Revenge as social interaction: Merging social psychological and interpersonal communication approaches to the study of vengeful behavior. Social and Personality Psychology Compass, 14(9), e12554. https://doi.org/https://doi.org/10.1111/spc3.12554
Cappelletto, C. (2022). The mask. Expressing the scattered human identity. NATURBILDER, 10, 165–178. https://air.unimi.it/bitstream/2434/916345/2/08
Carlson, R. W., Bigman, Y. E., Gray, K., Ferguson, M. J., & Crockett, M. J. (2022). How inferred motives shape moral judgements. Nature Reviews Psychology, 1(8), 468–478. https://doi.org/https://doi.org/10.1038/s44159-022-00071-x
Carta, S. (2025). A Jungian and Evolutionary Approach to Psychology and Culture: The Infinite Ladder. Taylor & Francis.
Cerezo, A., Cummings, M., Holmes, M., & Williams, C. (2020). Identity as resistance: Identity formation at the intersection of race, gender identity, and sexual orientation. Psychology of Women Quarterly, 44(1), 67–83. https://doi.org/https://doi.org/10.1177/0361684319875977
Crowley, P. H. (2020). Self-Deception about Fecundity in Women: Modeling the Burley Hypothesis. Human Nature, 31(4), 421–442. https://doi.org/https://doi.org/10.1007/s12110-020-09384-3
Fatihah, N., & Mustofa, A. (2022). Archetypes & Self-Realization in Disney’s Cruella (2021) Movie: Jungian Psychoanalysis. Tell: Teaching of English Language and Literature Journal, 10(1), 36–50. https://doi.org/https://doi.org/10.30651/tell.v10i1.12661
Febriyani, A. V. (2024). Narcissism in Baroness the antagonist in Cruella Movie (2021): Heinz Kohut’s Perspective. International Journal of English Linguistics, Literature, and Education (IJELLE), 6(2). https://doi.org/https://doi.org/10.32585/ijelle.v6i2.6097
Giles, D. C. (2020). A typology of persona as suggested by Jungian theory and the evolving persona studies literature. Persona Studies, 6(1), 15–29. https://search.informit.org/doi/abs/10.3316/INFORMIT.609093216085752
Ibañez, J. L. (2013). The concept of identity. In National Identities and Socio-Political Changes in Latin America (pp. 1–29). Routledge.
Jairath, J., & Daima, R. (2021). Role of pop culture in popularizing gender-bending fashion and ideals of beauty and makeup. International Journal, 1(3), 1637–1649. http://ijpsl.in/wp-content/uploads/2021/07/Role-of-Pop-Culture-in-Popularizing-Gender-Bending- Fashion-and-Ideals-of-Beauty-and-Makeup_Jaanvi-Jairath-Rhea-Daima.pdf
Katona, N. (2023). Cruella: A deep psychological analysis. Eruditio-Educatio, 18(4), 98–105.
King, G., Keohane, R. O., & Verba, S. (2021). Designing social inquiry: Scientific inference in qualitative research. Princeton university press.
Komang, A., Winarta, I. B. G. N., & Santika, I. D. A. D. M. (2022). An analysis of psychological aspect of the main character in Cruella movie. Elysian Journal: English Literature, Linguistics and Translation Studies, 2(2), 85–95. https://doi.org/https://doi.org/10.36733/elysian.v2i2.3612
Lim, W. M. (2024). What is qualitative research? An overview and guidelines. Australasian Marketing Journal, 14413582241264620. https://doi.org/https://doi.org/10.1177/14413582241264619
Motulsky, S. L. (2021). Is member checking the gold standard of quality in qualitative research? Qualitative Psychology, 8(3), 389. https://doi.org/https://psycnet.apa.org/doi/10.1037/qup0000215
Omi, M., & Winant, H. (2020). Racial formation. In The new social theory reader (pp. 405–415). Routledge.
Perlman, H. H. (2018). Persona: Social role and personality. University of Chicago Press. Puspitosari, E., & Dr. Titis Setyabudi, S. S. , M. A. (2024). Estella’s Personality Development Reflected in Movie ‘Cruella’ (2021): A Psychoanalytic Perspective [Skripsi (bachelor’s degree), Universitas Muhammadiyah Surakarta]. http://eprints.ums.ac.id/id/eprint/128071
Putri, I. M. (2023). An analysis of moral value in Cruella Movie [Skripsi, Universitas Bina Bangsa Getsempena.]. https://eprints.bbg.ac.id/id/eprint/234
Risma, R., Karima, F. H., & Widiyanto, M. W. (2022). The analysis of Estella’s characterization as the main character in “Cruella 2021†movie. Lingua Franca, 1(2), 26–46. https://doi.org/https://doi.org/10.37680/lingua_franca.v1i2.1699
Rizki, S. N. A., EF, Abd. H., & Fauzi, E. M. (2023). Analysis of women’s language features in the Movie Cruella (2021). Madah: Jurnal Bahasa Dan Sastra, 13(2), 181–194. https://doi.org/10.31503/madah.v13i2.492
Scott, E. (2023). The Theory of Shot Composition applied to various genres of film. https://digitalcommons.liberty.edu/honors/1331
Somosoediro, G. A. S., & S. S. Titis Setyabudi. (2022). Revenge In Disney’s Cruella Movie (2021) directed by Craig Gillespie: A feminist approach [Doctoral dissertation, Muhammadiyah University of Surakarta]. http://eprints.ums.ac.id/id/eprint/104847
Spears, R. (2021). Social influence and group identity. Annual Review of Psychology, 72(1), 367–390. https://doi.org/https://doi.org/10.1146/annurev-psych-070620-111818
Tisdell, E. J., Merriam, S. B., & Stuckey-Peyrot, H. L. (2025). Qualitative research: A guide to design and implementation. John Wiley & Sons.
Zarawaki, N. M. (2022). The impact of conflicts towards character developments in Cruella (2021) [Thesis, UIN Sunan Gunung Djati]. https://digilib.uinsgd.ac.id/id/eprint/52345
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Journal of English Education Program

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright aims to protect the specific way the article has been written to describe an experiment and the results. Journal of English Education Program (JEEP) is committed to its authors to protect and defend their work and their reputation and takes allegations of infringement, plagiarism, ethical disputes, and fraud very seriously. Under the terms of the Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), author(s) retain copyright and grant the journal the right of first publication (online and print) with the work simultaneously. We use the ShareAlike (SA) component in addition to the Attribution (BY) and NonCommercial (NC) components, as follows:
BY (attribution): Users are allowed to share, distribute, and redistribute the published article in any medium or format, with identification of the authors and its initial publication in this journal. Authors are encouraged to post and distribute their articles immediately after publication (e.g., institutional or public repositories, personal websites). Authors are allowed to enter into additional contractual arrangements for the non-exclusive distribution of the published article and an acknowledgment of its initial publication in this journal.
NC (non-commercial): Users are not allowed to use the article commercially without the permission of the authors. Authors agree explicitly that the published article is indexed worldwide in databases, repositories, and indexation services, even if these services operate on a commercial basis. Authors grant Journal of English Education Program (JEEP) explicit the right to include the published articles in databases, repositories, and indexation services.
SA (ShareAlike): If user(s) remix, transform, or build upon the material, they must distribute their contributions under the same license as the original (CC BY-NC-SA 4.0).